Carpano, Antica Formula Vermouth 375ML

In Torino, 1786, Antonio Benedetto Carpano invented the commercial model for what we know today as red vermouth, possibly even coining the term “vermuth.” The Carpano brand was formalized some years later by Carpano's nephew. The red vermouths of subsequent producers, such as Cinzano and Gancia, were their own riffs on what Carpano first successfully marketed.